FirstBank marks Corporate Responsibility Week


First Bank of Nigeria Limited(FirstBank) will, beginning from September 25, celebrate its Corporate Responsibility and Sustainability (CR&S) initiatives. The celebration will end on September 29.
The FirstBank CR&S Week themed “Promoting Kindness; Putting You First” will witness the consolidation of the bank’s interventions in social responsibility across communities in the six geo-political zones of Nigeria, and FirstBank subsidiaries in the United Kingdom and sub-Saharan Africa.
The programme is a reflection of the bank’s  brand promise to always put its customers first while it reinforces its role in driving sustainable development in the communities where it operates.
The CR&S week is specially designed to reignite acts of kindness in our society, and the events are tailored towards re-orientating the society along the right values; encouraging the citizenry to intentionally create positive impact in their immediate environment.
One of the major highlights of the week has been dubbed the Staff Promoting Acts of Random Kindness (SPARK) initiative.
The week-long activities will see FirstBank’s employees give their time and resources to promote random acts of kindness within their communities, driving welfare through giving and visits to orphanage/less privileged homes and IDPs. The bank would also hold career counseling sessions with secondary school students across the regions which would have staff coordinate impactful sessions that will inculcate financial literacy and inclusion in young students.
FirstBank’s CR&S Week is the first of its kind in the Financial Service industry in Nigeria and it would spotlight the Bank’s corporate citizenship interventions to drive positive impact across various communities all in one week.
According to the bank’s Group Head, Marketing & Corporate Communications, Folake Ani-Mumuney, the CRS week was mooted to stimulate a better society with random acts of kindness. “As an institution, we want to encourage the values of random kindness and we implore Nigerians and indeed everyone to go the extra mile to promote and celebrate kindness this week. Kindness does not have to be monetary but would always leave us with a better society we can all be proud of”, she enthused.

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